Brittany Glasscock, Marketing Manager

Bio

About me

Hello! Thank you for visiting my website. I’m Brittany Glasscock, a seasoned marketing manager with over 5 years of experience in both agency and in-house teams. Before becoming a marketer, I was a classroom teacher in the K-12 educational sector.

I firmly believe in the power of education as a cornerstone for innovation. My approach involves educating potential clients well before they encounter a problem. I’m a proponent of the Jobs-to-be-done theory and collaborate with teams to craft marketing campaigns that resonate directly with their target audience.

I started my career as an in-house content marketing specialist at a B2B SaaS company. Most recently, I served as the marketing manager at an enterprise-level B2B SaaS startup. Before that, I worked as a marketing specialist at a digital marketing agency, managing a diverse portfolio of clients across industries such as B2B SaaS, eCommerce, Education, Finance, Healthcare, and Manufacturing.

Keep scrolling to see my digital resume, and if you prefer a printable version, you can access it here:

Download my resume

Experience

LAIRE Digital Marketing Agency | 2023-Present

Created strategic digital marketing plans, and built and analyzed marketing data for a diverse portfolio of clients. Developed unique marketing strategies, including interactive content offers and LAIRE awards strategy for internal marketing initiatives.

Marketing Account Manager

Managed a rolling portfolio of clients, establishing and maintaining strong relationships through exceptional service and understanding of clients’ businesses, goals, and challenges, resulting in a 100% client retention rate

Executed a lead generation campaign that resulted in a 300% increase in quote requests for a construction services client within three months of deployment

Developed and executed strategic digital marketing plans for clients, utilizing social media, content marketing, digital advertising, and website management tactics

Created a brand awareness campaign that increased site traffic by 23% month over month for a construction materials company

Built internal marketing campaigns for LAIRE, including LAIRE’s HubSpot Partner Program improvement roadmap and HubSpot Partner Impact Awards strategy

Yembo | 2022-23

Created events, content, social media, and email marketing playbooks and processes to support Yembo’s go-to-market and demand generation vision. Researched and developed project management and accountability systems for internal and cross-team support.

Marketing Manager

Developed project management systems that worked within Yembo’s cross-team systems to increase accountability and visibility, resulting in an 89.4% increase in completed marketing deliverables

Created end-to-end events management framework in line with sales, customer success, and leadership requirements, which introduced accurate reporting and increased sales conversations for 15 industry conventions in 2 quarters

Architected strategy for sales enablement email sequences, including 4 re-engagement and 4 new payment structure nurtures, generating an increase in cold leads to SQL conversions

Supported People Ops hiring campaigns using organic and paid social strategies, which increased social media-attributed candidates by 313% and maintained a 10.5% conversion rate for qualified candidates

Managed and executed communications with multiple industry stakeholders, including industry-specific publications, community events, and industry event vendors

Recruited and onboarded the Yembo marketing team

Content Marketing Manager

Developed and drafted posts for social media strategy, which generated a 43.29% increase in social audience size and a 127.7% increase in site traffic quarter over quarter

Created buyer persona deck and content offer matrixes to support sales enablement and content marketing strategies

Created 23 new blog titles, published 6 net new blogs, and optimized 4 blogs, which increased Yembo’s blog traffic by 128.22% year over year

Published 1 ebook,2 case studies, 3 webinars, and 2 infographics, which generated a 125.69% increase in organic traffic to Yembo’s digital resources center

Created Yembo’s content marketing playbook

Managed a team of freelance web developers and copywriters to execute inbound and content marketing strategies

SmartBug Media| 2020-22

Cultivated trusting relationships with customers, developed and executed digital and content marketing strategies aligned with client goals, and managed multiple deadlines to ensure projects are completed within scope and on time.

Marketing Specialist, Client Services

Earned a Hubspot 2021 Impact award for an elective medical provider, which included leveraging digital, inbound, and paid strategy, resulting in a 302% increase in SQL to opportunity conversions

Earned a Hubspot 2020 Impact award for a higher education client, which included unifying a digital marketing tech stack and creating a targeted enrollment campaign focused on meeting adults students where they are, which resulted in a 622% jump in graduate applications received via inbound marketing and paid strategies

Created & executed site optimization strategy that sparked a 24% increase in contacts generated via organic traffic month over month using a holistic lead generation strategy, including identifying existing areas of improvement that aligned with long term demand generation campaigns

Researched client industries and created content strategy that aligned with client goals, including a lead nurture strategy that resulted in 12 SQLs within one week of execution

Researched, studied, and wrote thought leadership blogs that increased brand awareness, including a cookieless marketing blog resulting in top 10 search engine ranking for 15 ‘cookieless’-related keyword queries

Developed content marketing strategy for multiple clients, which included premium collateral, blogging, and social media for inbound, ABM, and Sales Enablement marketing

Onboarded clients to a variety of MarTech platforms, including Hubspot, WordPress, Google integrations, CallRail, Sakari, and more

Developed internal career growth roadmap for entry-level employees, defining career benchmarks and internal alignment strategy for entry- to mid-level promotion tracks

Facilitated company wide feedback syncs to optimize employee experience, which resulted in an unlimited sick days and defined flex hour policies

Marketing Coordinator, Client Services

Project manager for over 30 clients spanning multiple industries, collaborating with cross departmental teams and external vendors to ensure campaigns were completed on time and within budget

Managed multiple client deliverables with cross-departmental support, including blogs, premium content, SEO optimization, reporting benchmarks, and daily client reporting

Served as peer mentor for new hire coworkers, scheduling regular meetings both during the onboarding process as well as into the promotion strategy process

Identity Automation | 2019-20

Content Marketing Specialist

Skilled storyteller creating compelling and informative marketing collateral to drive inbound traffic and nurture leads through the sales funnel. Optimized contact engagement using reporting analytics and improved site experience.

Collaborated with internal teams to craft content strategy that educated and converted leads, including e-books, whitepapers, case studies, webinars, blogs, social media, and lead nurturing

Conducted a CRO audit of the site, which included blog engagement metrics and technical SEO opportunities for improvement that increased organic conversions 30% month over month

Researched client industries and created content strategy that aligned with client goals, including a lead nurture strategy that resulted in 12 SQLs within one week of execution

Analyzed content performance to inform engagement and conversion opportunities, as well as identify optimizations to keep content fresh and relevant

Increased blog traffic by 200% quarter over quarter with technical SEO improvements

Conducted SME interviews to provide content aligned to buyer personas and inform sales enablement contact for prospects in each stage of the sales funnel

Managed content strategy planning and internal content workflows, ensuring all marketing content was completed on time and within scope

Education | 2013-19

Educational Consultant & Instructor

Darul Arqam North | 2017-19

Flexible instructor, working both in and outside of the classroom to drive student and campus growth. Aligned campus instruction with state educational standards and implemented a fully digital classroom using Title 1 funded equipment.

Collaborated with administrative team to create a campus improvement plan SWOT analysis, including accountability strategies, technology integration, and curriculum planning

Created K-12 Social Studies curriculum using state standards for the 2018-19 school year

Achieved 100% passing scores in accordance with state assessments, a 22% increase in curriculum retention year over year

Pioneered a digital curriculum, including implementation of LMS & educational software that fully digitized the teaching, grading, and communication flows across the campus

Researched and facilitated campus trainings covering a range of pedagogical techniques, including grade level curriculum vertical alignment, learning software for both classroom and off campus instruction

Instructor & Team Lead

Aldine ISD | 2013-16

Team lead and classroom teacher in a Title 1 school district. Developed and deployed a fully digital curriculum and collaborated with district educators to implement digital instruction techniques and educational technology.

Researched and implemented 1:1 technology in the classroom by drafting grant proposals to gain campus ownership of educational technology, including Chromebooks and LMS licenses

Created a fully digital curriculum and learning environment using Google for Education and publisher-created online resources

Achieved 100% passing scores in accordance with state assessments, a 22% increase in curriculum retention year over year

Maintained active rapport and communication with all members of the learning community, including students, peers, administration, and external stakeholders

Achieved 83% passing scores in accordance with state assessments, an 89% increase in curriculum retention year over year

Led internal grade level team, which included managing instructors and collaborating with administration to record and track metrics for state standards and improved employee experience

Facilitated districtwide trainings to include: behavior management, creating a website using Wordpress, Google Apps for Education, and observed teammates to offer feedback for best practices